The adage is old. The second hardest thing about writing a book is getting it on the bookstore shelf. The hardest thing is getting it off the bookstore shelf. Here is your marketing plan to get the most copies of your book, fiction or non-fiction, sold in the shortest amount of time. This power strategy works for both self-published books and traditionally published books. And, without exception this is the heavy artillery when it comes to book sales.

   Your strategy is to develop the book sales power mindset. Realize that no one believes in, loves or understands the potential of your book, more than you. You are the biggest marketing factor in the success or failure of your book. If it’s to be, it’s up to me, should be your warrior chant. Even if a publisher is telling you they’re behind your book with a publicity program, and a commitment to the book’s success, you should still go after sales like the book is entirely your responsibility and you’ve just mortgaged the house

   So each day you should be committed to doing something that will increase sales. Each day, for example, you should be committed to doing one media interview. Or doing one joint venture, or making one appearance, or one book signing. If you’re a particularly conscientious person, I’ll let you off with working on your book marketing for 60 minutes every day. But if, after a few days, you’ve been working on the book marketing for a hour daily and you haven’t turned any of those efforts into results, then drop the time input, and start targeting results output (one interview, etc.,)

   So what’s the Power Secret to maximum book sales? It is the realization that trying to find people who want to buy your book will give you few results. You want to find people who already have your buyers identified and anxious to buy.

   You’ve written a romantic thriller. You could go door to door, asking people if they’d like to buy a copy. You could spend literally years doing that and never sell a single book.

   Time for a little unabashed, self promotion: If you haven’t asked for my Free CD, “How to Write a Book On Anything in 14 Days Guaranteed!” then you’re just plain nuts! It’s free, no charge, but you can bet this $100 CD will be carrying that price tag very shortly. How do you get it? Just email me at Free CD, Please, or CD_please@writeabooknow.com and make sure you include your name, your mailing address and your telephone number in the email. Now, back to the article…

   Or, you could find the owner of a bookstore that carries only thrillers and who has a newsletter that goes out to 2,500 loyal customers. The bookstore owner already has your customers ready for you. You’ve written a brief history of kites. Look for a kite manufacturer, or a toy store, or an internet site specializing in kites. These folks have the keys to the kingdom for you.

   If your book is a little harder to nail down, how about radio talk shows.

   “When we come back, the author of a book on how we can enjoy really fine dining in our own home.”

   All the listeners who stay tuned in are also half way to buying your book.

   It’s important that you realize that the effective marketing of your book will take the form of a relentless surge. Not an ‘all in one week’ like you see with movie promotions.

   Do radio interviews, at least one every day. You don’t have to travel to do them, you can churn them out directly from the comfort of your living room. Aside from the long-distance call and a few stamps, they’re virtually free. They also have a contagion factor. Do one radio interview successfully and you’ll have other radio show producers lining up at your door to schedule your next interview. Make sure your book is available in bookstores in the geographic area covered by the radio station.

   Next? Internet joint ventures. Very cheap, especially the teleseminars. These are just like radio interviews, again, done from your home, but over the internet. Differences? You’ll be giving the host a percentage of the sales revenue. The book should be available from a website.

   And the number of listeners you’ll have will usually be considerably smaller than with traditional radio. On the other hand, the listeners have been groomed and are probably rabid for your topic. They’ll buy more books and they also have the opportunity to buy packages of products that can total hundreds of dollars per sale.

   Always be asking the question, “Who already has my readers?” Target them and you target success.

    While we're on the topic of strategies, and if you haven't already done so, feel free to subscribe to my FREE on-line course, "How To Write A Book On Anything in 14 Days... or Less" it's packed with tips, techniques and tactics for writing your book faster than you ever thought possible! But ONLY if you're SERIOUS about writing a book NOW!

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