Get your self-published book paid for with this letter
Your self-published book and the costs of self-publishing will be paid by sponsors if you make them aware of the benefits they’ll receive. And that’s the real key to a letter written to potential sponsors of your self published book. Tell them why it’s good for them, not why it’s good for you. You’ve written your book well, to inform, to entertain and to give readers a great experience and more than their money’s worth.
Now you’ve got to let prospective self publishing sponsors know how they will benefit. Know what their objectives are, and you can tailor your self-publishing efforts to their wants and needs. Here’s a letter that’s a great start!
Dear Ms. Marketer,
You want your company to maintain its dominant position in the office equipment market. You want office workers and decision makers to think about your brand when they think about your line of products. And you want to accomplish those goals with integrity, with quality and with the greatest value for your marketing dollar possible.
That’s why you should be taking a look at my latest self-published book, “Maximizing Office Productivity.” It’s a collection of outstanding tips, techniques and tactics all designed to help office managers, and entrepreneurs get the most for their money… and their efforts.
But more important to you, this self-published book tells readers how they can use your products, and your products exclusively, to get all those results faster than with another alternative.
That’s why I wanted to contact you about this book. Your manuscript copy is now available for you to see. I’d like to offer you a pre-publication bulk purchase discount of 75% off the cover price. That means you can have 3,000 copies of this book working for you and your company—now and for years to come—for just $4988.
I’d like to send you your manuscript copy of this self-published book, a book in which your company is featured prominently, in the next few days.
Please give me a call. I look forward to hearing from you…
Finish up with your contact information. You’ll get a call all right. If for no other reason than to check what you’ve said about the company’s products in your self-published book. And the stage is set for this company to underwrite the costs of your entire self-publishing project.
More soon,
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