“Writing a Book for Your Business"
--"How to Become a Business Book-Writing Success”
If you want your business to succeed, nothing does the job better than your book!
by Steve Manning
Whether you want to improve your sales, your standing in an industry, your credibility, your business’ standing in the community, your integrity, your perceived knowledge of a topic, status for either yourself or your company, nothing will do it faster, better and more successfully than writing a book.
In fact, there are about as many reasons for writing your business book as there are people who should be doing it. Here are the best ways to make it happen, fast…
I can’t tell you how many times I’ve heard a business person, professional or a consultant say that if he or she had it to do all over again, the one thing they’d change is the book they had written. They would have done it sooner. In fact, most would say they should have written their book as their first step in increasing their prominence and success in business.
Most don’t do it that quickly because there have a few challenges. They don’t think they’ve been in the business long enough, or they don’t think they have the time, or they don’t think they have the writing talent required.
All of those reasons, and hundreds more, are the reason I wrote my How to Write A Book! writing success system. And the success of that system is probably why more than 5,000 people world wide are now using the program.
As you’ll discover, none of those reasons matter, and not one of them should be a valid reason for you to hesitate in the writing of your business book.
Time for a little unabashed, self promotion: If you haven’t asked for my Free CD, “How to Write a Book On Anything in 14 Days Guaranteed!” then you’re just plain nuts! It’s free, no charge, but you can bet this $100 CD will be carrying that price tag very shortly. How do you get it? Just email me at Free CD, Please, or CD_please@writeabooknow.com and make sure you include your name, your mailing address and your telephone number in the email. Now, back to the article…
I’ll give you some quick steps to make your book a reality right now, but remember, all the powerful information is in the writing system.
First, your business book will be about 200 pages in length. That’s 60,000 words, give or take. You’ll be dividing that into 20 chapters of 10 pages each. Nothing is carved in stone, remember, but it’s good to know where you’re headed before you start.
Can you write a book that’s larger than that? Of course, but that’s not what your strategy should be. You don’t want to give people a lifetime of information, you just want to give them the solution to the most pressing problem they now have. If your potential clients have a lot of marketing problems, that where you should focus. If they have administrative problems, (or if administrative problems is your area of expertise) then that’s where you should focus.
Remember, 200 pages. If you have more, great. Save it for your second book.
Write down 20 chapter titles for your book. If you’re at a bit of a loss, no problem. Take a look at the other books on your topic that are already out there. There are likely dozens or more. Look at their chapter titles. The work has already been done for you. Use those titles (or a variation on the theme). If you want to cover something new or innovative, if you’ve got an application that, because of technology, has yet to be addressed, give it a chapter all by itself. Take the biggest problems faced by your potential clients and write the solutions. Don’t worry about giving everything away. It’s not an issue.
I frequently hear authors tell me they don’t want to provide the solutions to a client’s problems in the book they write because then the client won’t hire them or buy their prodsucts or services. Nothing could be further from the truth. That book you’re writing is a credibility factor. It’s as good as a referral from a close friend. You’re the expert.
More and more in our society people don’t want just the solution to a problem, they want someone to create the solution and implement it for them. Don’t sell me the tools to build a chair, build it for me and then sell me the finished product!
Make sure you include two very important chapters in your book. The first will subtly tell the reader all the horrors they will face if they don’t get in contact with lyouand your product immediately.
The second chapter describes your unique solution, how you’ve created a unique formula or strategy that no one else has to solve the problem the reader is facing. This will differentiate you from all of your competitors. Take a look at that chapter in my How to Write A Book! writing system for all the details for doing just that.
While we're on the topic of strategies, and if you haven't already done so, feel free to
subscribe to my FREE on-line course, "How To Write A Book On
Anything in 14 Days... or Less" it's packed with tips, techniques
and tactics for writing your book faster than you ever thought possible! But
ONLY if you're SERIOUS about writing a book NOW!
Wait a minute! You mean you still don't have your writing program, "How to Write A Book On Anything in 14 Days Or Less... Guaranteed!"? Well click How to Write A Book!
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