“8 Steps to Creating a Profitable Info Product"
--"Turn Your Knowledge into Income Instantly”
Create an Information Product Faster Than You Ever Thought Possible!
by Steve Manning
The fastest way to make money with your book-writing efforts is to take the information you know and put it into the form of an information product others will want to buy. It’s not difficult. Tens of thousands of people are doing it very successfully, and there’s absolutely no reason you can’t be doing it as well. Here are the bare bones that will get you started. A step by step guide, if you will. Not all your questions will be answered, but you’ll be rocketing off in the right direction within seconds.
Choose the topic. You’re a bit constrained, here. I strongly suggest you begin with a topic that you know the most about and that you think others will want to succeed with. There are a lot of strategies for detecting if you’ve got a topic others will pay for, but the fastest way is simply to take a look at what else is out there already. If there are information products already available, then you know there’s a market. Don’t let the fact that there’s competition even slow you down.
People who are interested in a topic are interested in that topic and will often get m ore than just a few information products on the subject.. Take a look at your own library. Whatever you’re interested in, I’ll bet you have more than one book on the subject. So it is with information products. If potential customers bought one, they’ll likely buy something similar and something else that’s similar after that.
Here are two notes that should help. Don’t be afraid to be too specific. An information product that helps the parents of boys with their English studies will be as successful (or more so) than one that helps both buys and girls.
Also, the overwhelming favorite topic for information products is showing, teaching and coaching people to make more money for themselves.
Write the sales page. Sounds a bit counterintuitive, doesn’t it. You’d think that your first task after selecting a topic would be to write or create the information product. Not so. If you head straight into the writing of your information product at this point, you’ll come away with little more than a collection of information you can get anywhere.
Time for a little unabashed, self promotion: If you haven’t asked for my Free CD, “How to Write a Book On Anything in 14 Days Guaranteed!” then you’re just plain nuts! It’s free, no charge, but you can bet this $100 CD will be carrying that price tag very shortly. How do you get it? Just email me at Free CD, Please, or CD_please@writeabooknow.com and make sure you include your name, your mailing address and your telephone number in the email. Now, back to the article…
If, however, you choose to write the sales page (that’s the page people read and then decide to buy your information product) you’re not limited by any preconceptions of what will be in your book. So, when you begin, you’ve got a magic wand that you can wave and create the ultimate information product.
So tell me, if you were writing a book on dog training, and you could produce anything you wanted in this book, what would the magic wand offer?
Yep, train your dog to sit, stay and come in just 20 minutes. Yes, your dog will have the ‘utility dog’ certification (the highest obtainable) just 30 days from when you begin. Yes, you’ll be able to train any dog, regardless of age, to become a well adjusted member of the community. And yes, there’s even a section that will show the reader how they can make huge amounts of money training other people’s dogs.
Write the info product fast! It’s shouldn’t take you more than a couple of hours, from start to finish. Realize that your first information product will probably be an ebook. And it will probably be about 30 to 50 pages in length. That’s the beauty of computer technology. Your book is 45 pages today, and tomorrow it’s 50 pages because you’ve added more information. And next week it will be 60 pages, followed closely by your 75-page edition, and so it goes.
Sure, the price starts at a very small $29 but it rapidly increases as you add more pages and more elements.
Speak your book into a tape recorder and have the tape duplicated to CDs and you’ve got another element of the product. Give a free lecture to a bunch of friends and make sure it’s video taped. That goes on DVD and you’ve got another element. Hey, have the audio copied from the DVD and there’s another element. Transcribe the DVD and you’ve got a very hefty information product you’re selling for several hundreds of dollars.
Handle the financials. Once people know about your information product, they’ve got to be able to buy it. You can start with Clickbank (they handle only ebooks, but they’ll do all the credit card processing for you) and then get yourself to infusion.com, or 1shoppingcart.com so you can start selling higher priced products that you actually mail to customers. Will you have some trouble getting merchant status for credit card orders? Probably. Keep at it. Keep asking questions and looking for solutions. Persistence seems to be the best way to overcome this problem.
Now that you’ve got the basics in place, you’ve got to start telling people about your wonderful information product so they can buy it from you. There are all kinds of ways of doing it. I’ll focus on two that work really well and don’t cost you much at all.
Write articles about your topic and offer them to ezines that cover this particular topic. If you’ve been on my mailing list for more than a few weeks, you know I have literally dozens of articles that I’ve produced about writing.
Contact ezine editors (there are loads of directories) and offer your article to them, free. At the bottom of your article is an information resource paragraph containing a link to your sales web page.
These ezine contacts take a bit of time to secure, but with a little effort, you can write a single 500-word article that goes out to tens of thousands of potential buyers.
Develop JV teleseminars. Contact other information product entrepreneurs (like me) who probably have precisely the kind of customer you want to reach. But don’t bother if there’s no way you can see a match. I focus on writing, so don’t bother me with an ebook that cures fibromyalgia. These meetings are perfect for joint venture efforts. You tell your list about their product, they tell their list about your product, or you do a teleseminar for your lists, etc. Frankly, I’ve never made more money in a shorter amount of time on the internet with any other method.
Develop the back end. You’re going to put in a lot of effort to get people to buy your first product. Make sure you capture their name, mailing address and their email address. And offer them a second, third and multiple products in the weeks and months following. Any information product entrepreneur will tell you that all the money in this business is to be found in the back end, selling products (yours and other people’s) to your customers after they’ve purchased their first product from you.
By now, things should be moving along pretty well for you. So take a million-dollar lesson you’ll find on the back of any shampoo bottle. After you successfully follow almost all the steps, the final instruction seems pretty obvious… Repeat.
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